University of Wisconsin-Madison vivisectors Ned Kalin and his colleagues have come under criticism, both from people who abhor cruelty, and even from some with somewhat similar sensitivities who work within the university's guarded walls.
How might a public relations department go about diffusing the criticism or work to set the stage to defend itself from future criticism?
One way to confuse the public, to mislead any nosy independent journalist, or to just build the walls of illusion a little bit higher would be to claim importance where little to none exists.
This is a very common vehicle for spin doctors. Dramatic medical breakthroughs are announced by university PR departments almost every day; and yet, articles written by less biased observers, by people not being paid to hype their institution's work, convey a much different picture. See for example:
The Medical Revolution: Where are the cures promised by stem cells, gene therapy, and the human genome? Emily Yoffe. Slate. Aug. 24, 2010.
Why Almost Everything You Hear About Medicine Is Wrong. Sharon Begley.
In my last post, Conflicts of Interest, I pointed out some of the glaring conflicts of interest that limit legitimate reporting of controversies involving the University of Wisconsin-Madison's use of animals.
I failed to notice another staff member of the Department of Life Sciences Communication (LSC) who is yet another previous staff writer for the Wisconsin State Journal. Coincidentally, the university recently issued a release about a newly published paper by Ned Kalin, et al. The release was written by LSC Senior Lecturer, Susan Lampert Smith.
Here's the release: UW researchers discover the brain origins of variation in pathological anxiety.
And here's the published abstract: Neural mechanisms underlying heterogeneity in the presentation of anxious temperament. Shackman AJ, Fox AS, Oler JA, Shelton SE, Davidson RJ, Kalin NH. Proc Natl Acad Sci U S A. 2013.
The university's news release hyping this new paper must read like something from America's Finest News Source to clinical psychiatrists and others with even a passing familiarity with neurosurgery. The fundamental claim, in much of Kalin et al's work is that by identifying areas of the brain associated with some disabling mental affect like severe anxiety that it will be an easy next step to drill a hole through someone's skull and fix them or to come up with a new miracle drug.
But you can just imagine the hype that the UW spin doctors would have made of it.
And a new miracle drug that will be more effective than the drug therapies currently available, as a result of some brain scans on frightened young monkeys? Any celebration is premature. Kalin is a psychiatrist, not a pharmacologist or even a chemist.
The release about Kalin's new publication, written by LSC Senior Lecturer, Susan Lampert Smith, says that "this line of research sets the stage for improved strategies for preventing extreme childhood anxiety from blossoming into full-blown anxiety disorders." Unfortunately, that's far-fetched nonsense. It is an example of invented importance. It is a fabrication widely divergent from the plain facts. But that's the nature of propaganda.
Nothing in a brain scan or a dissected slice of a young frightened monkey's brain is going to help anyone prevent extreme childhood anxiety from blossoming into a full-blown anxiety disorder. The prevailing opinion is that childhood anxiety disorders often go undetected or untreated and that early identification and intervention is of great importance. To put Kalin's announcement of having identified brain regions associated with fearfulness in young monkeys into practice, it would appear that every preschooler will need a brain scan. A wholesome breakfast for all kids might be a better goal.
Kalin et al have been "setting the stage" for better care of anxious children for decades by frightening baby monkeys, burning away various regions of their brains, killing, and dissecting them. The stage has become very dusty and bloody. No one has yet been able to write a script that incorporates the frightened monkey "discoveries" into a story line that concludes with better care or treatments for anxious children.
Clinical pediatric psychiatrists are unlikely to glean much from this latest hyped announcement that will help them help their patients. Where are the cures and preventions? They're certainly not hiding in Kalin's experiments on fearful young monkeys. In spite of the spin doctoring by LSC staffers.
In the process of writing this I stumbled across an interesting article written by a Wisconsin State Journal reporter on the Association of Health Care Journalists website: Reporter offers advice on avoiding embarrassing incident. The reporter blames himself for an unfortunate incident, but it seems to me that the university might have been so focused on some good PR that they just couldn't think of anything else. Notice too, the name of the UW Hospital "PR person" near the end.
You may find this article worth reading if the general topic of research into anxiety is of interest: Understanding the Anxious Mind. NYT Magazine. September 29, 2009.